Terracota

The Terracota brand project was designed to build a visual and verbal identity that reflected its innovative, functional and future-oriented essence. From conception to materialization, the process involved creating a brand that communicates its central pillars, innovation, authenticity, functionality and evolution.

With an integrated approach, we developed a solid and consistent brand architecture, allowing harmony in all its applications. The logo, minimalist and impactful, symbolizes adaptation and evolution, reflecting Terracota's core business: Evolve. Adapt. The visual identity explores the relationship between technology and functionality, with a sophisticated color palette and modern typography, in line with the brand's purpose. Visual elements were designed to represent movement and a connection with nature, creating a visual universe that reinforces the brand's values. The verbal identity was designed to convey an inspiring and bold tone, ensuring consistency in the messages and strengthening the emotional connection with the public. The manifesto and belief system were structured to reinforce the brand's vision, challenging paradigms and promoting a new relationship between fashion and functionality. The project culminated in a complete brand, consolidating all of Terracota's essential elements — from the logo to the strategic application guidelines. With this, the brand has positioned itself as a reference in the market, redefining not only the way we dress, but also the way we live and evolve.